I think the best on LinkedIn is you can tell there's a real authenticity behind it. You can tell that people are really sharing their strong, passionate opinions versus like when you can tell people are engagement baiting. Like I always recommend like you are more than your job, like your personal brand lasts forever.
Justin Welsh is a sales leader that helped build two $50M+ ARR companies, teams of 150+ people, and raise over $300M in venture capital from venture firms.
He also grew his LinkedIn following to over 70K followers and has one of the best Linkedin Playbook courses on the market.
Justin's Linkedin Course: https://www.theofficialjustin.com/personalbranding