I try and 80% of the time be adding value, teaching someone something. And then 20% of thetime asking them to participate in something. So I've always aired on the side of caution when it comes to value. If you're going to ask for something like, join my email list, be prepared to not get very good conversions on something else in a week if you do it again.
Justin Welsh is a sales leader that helped build two $50M+ ARR companies, teams of 150+ people, and raise over $300M in venture capital from venture firms.
He also grew his LinkedIn following to over 70K followers and has one of the best Linkedin Playbook courses on the market.
Justin's Linkedin Course: https://www.theofficialjustin.com/personalbranding