When he first started to write content, I wasn't getting a lot of engagement on my content. But most of it was like all about dopamine. There was no really intention of what I was doing. And so now I try and be very specific about the audience that I'm intending. Instead of going for dopamine, I go for outcome: people who are joining my email list, showing interest in my newsletter, or purchasing a product for me. It's gone from fun to a little bit more of a business. That's awesome.