The Learning Leader Show With Ryan Hawk

451: Rob Fitzpatrick - How To Talk To Your Customers, How To Ask Great Questions, & How To Be Useful (The Mom Test)

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Dec 20, 2021
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ANECDOTE

Closing A Deal In A Financial Crisis

  • Rob recalled arriving in London in 2008 as the financial crisis hit and investors warned the deal would never have been done then.
  • He frantically wired money and remembers running in snow in flip-flops to finalize the investment.
ANECDOTE

Learning By Running A Makeshift Coworking Space

  • After a failed startup, Rob created a low-cost coworking space to afford time to reflect and learn.
  • The space gave him paid rent and long daylight hours to study failures and extract lessons.
INSIGHT

Design Products For Enduring Word-Of-Mouth

  • Build books and products to be organically recommendable and long-lasting rather than chasing short PR spikes.
  • Use the product as top-of-funnel credibility and design downstream services that leverage it.
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