The Mom Test, the Workshop Survival Guide, Write Useful Books

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I encourage people to read them. If you are in any sort of leadership role, you're going to be writing a lot,. Helps clarify thoughts. And then the mom tess helps you, i think, be a better human ask better questions and learn more. Is it already up for pre order? It will be by the time this gets a releas yescroven. So hup in there. Let's bring that to number one asap.

Read my new book, The Pursuit Of Excellence: https://bit.ly/excellencehawk

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Full show notes at www.LearningLeader.com

Rob Fitzpatrick is an entrepreneur of 14 years and has written three books about his learnings along the way, including the best-selling handbook for doing better Customer Development, The Mom Test: How to talk to customers and figure out if your business is a good idea when everyone is lying to you. In 2007, he dropped out of grad school to go through YCombinator with his first startup, and has been building products and businesses ever since. Beyond software, he has also kickstarted a physical card game, built an education agency, and more.

Notes:

The 3 simple rules of the Mom Test:
- Talk about their life instead of your idea
- Ask about specifics in the past instead of generics or opinions about the future
- Talk less and listen more
How to run better meetings:
- Focus on who will be in your meeting and how to maximize the value they receive while there
- Think about learning outcomes - How will you (as the leader) help them be wiser by going to your meetings