Your Product Business Is Killing You, Right?

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When you're trying to sell as much of it as you can, like a, you know, its like a one or two dimensional challenge. In those cases, going in and optimizing purely for your clothes rate is actually a big mistake. And so the ways i'm looking for that, one is lines of questioning about what they're already doing and why. With consumers, often we need to lead with the prototype and then watch if they use it or not. Unfortunately businesses always complain about a btb lukewarm response from people who don't care. There's no such thing as 'greenwashing' - there are plenty of good solutions out there which just aren't being used.

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Rob Fitzpatrick is an entrepreneur of 14 years and has written three books about his learnings along the way, including the best-selling handbook for doing better Customer Development, The Mom Test: How to talk to customers and figure out if your business is a good idea when everyone is lying to you. In 2007, he dropped out of grad school to go through YCombinator with his first startup, and has been building products and businesses ever since. Beyond software, he has also kickstarted a physical card game, built an education agency, and more.

Notes:

The 3 simple rules of the Mom Test:
- Talk about their life instead of your idea
- Ask about specifics in the past instead of generics or opinions about the future
- Talk less and listen more
How to run better meetings:
- Focus on who will be in your meeting and how to maximize the value they receive while there
- Think about learning outcomes - How will you (as the leader) help them be wiser by going to your meetings