How Did You Find Your Way Back to the States?

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Ando spent ten years in, in and around london. Made the move for fund raising originally because we were the first company. Was tring to figure out social advertising before a facebook or twitter figured out social advertising. We should have stuck with buildingn con or products. Maybe we should have been a creative agency. Would have been great at that. But we cand of followed the spread sheet. Thit's a huge mistake, i think, for for founders is to, like investors, get the luxury of evaluating businesses by spread sheetin of you now expected value. As a founder, you're goin to have to live every day. You're not just getting the value at

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Rob Fitzpatrick is an entrepreneur of 14 years and has written three books about his learnings along the way, including the best-selling handbook for doing better Customer Development, The Mom Test: How to talk to customers and figure out if your business is a good idea when everyone is lying to you. In 2007, he dropped out of grad school to go through YCombinator with his first startup, and has been building products and businesses ever since. Beyond software, he has also kickstarted a physical card game, built an education agency, and more.

Notes:

The 3 simple rules of the Mom Test:
- Talk about their life instead of your idea
- Ask about specifics in the past instead of generics or opinions about the future
- Talk less and listen more
How to run better meetings:
- Focus on who will be in your meeting and how to maximize the value they receive while there
- Think about learning outcomes - How will you (as the leader) help them be wiser by going to your meetings