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The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
356: Cleary: Transitioning from Custom-Services to SaaS Product Success - with Thomas Kunjappu
May 18, 2023
56:35
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Quick takeaways
- Transitioning from custom-services to SaaS model requires focused decision-making and adjustments to meet market demands.
- Customer feedback from collaboration with Square shaped Clary's product validation and insights, enhancing their sales approach.
Deep dives
The Birth of Clary: A Unique Approach to Building an Employee Experience Platform
In 2017, Thomas and his co-founder noticed tech companies creating in-house tools for employee experience leading to the birth of Clary. Opting to offer a solution to Square while retaining IP ownership, they focused on one customer initially, then transitioned to a broader product adaptation. Clary now thrives, doing over a million dollars in ARR and securing $7.5 million in funding.
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