356: Cleary: Transitioning from Custom-Services to SaaS Product Success - with Thomas Kunjappu
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
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The Importance of Customer Personas in Sales
Square's founder and CEO, Ryan Smith, talks about the challenges of selling his company. He says it can be hard to sell a product when you don't know what your customers need. The sales process for Square is very different from other companies', he says. "We're trying to re-segment our market versus an existing market," Smith says.
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