Nick Kokonas of Tock & Alinea, flipping the low-margin restaurant model | E1262

Nick Kokonas, founder of Tock and co-owner of the three-Michelin-star restaurant Alinea, discusses revolutionary approaches to the restaurant industry. He shares insights on improving operating leverage and the importance of digital experiences in hospitality. Kokonas argues for the replacement of tipping, delves into labor supply issues, and addresses inflation's impact on restaurants. Through his innovative reservation system, he highlights the need for sustainable business models that enhance customer commitment and tackle operational inefficiencies.