

Nick Kokonas of Tock & Alinea, flipping the low-margin restaurant model | E1262
Aug 10, 2021
Nick Kokonas, founder of Tock and co-owner of the three-Michelin-star restaurant Alinea, discusses revolutionary approaches to the restaurant industry. He shares insights on improving operating leverage and the importance of digital experiences in hospitality. Kokonas argues for the replacement of tipping, delves into labor supply issues, and addresses inflation's impact on restaurants. Through his innovative reservation system, he highlights the need for sustainable business models that enhance customer commitment and tackle operational inefficiencies.
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Nick Kokonas and Alinea
- Nick Kokonas, founder of Tock, co-owns renowned restaurants like Alinea.
- Alinea, a three-Michelin-star establishment, was named the best restaurant in the US.
Chicago Hot Dogs
- Jason and Nick bonded over Vienna hot dogs, a Chicago staple.
- The hot dogs feature poppy seed buns, neon green relish, and celery salt.
Career Transition
- Nick transitioned from derivatives trading to restaurateur to software entrepreneur.
- He entered the restaurant business despite everyone advising against it.