IP has evolved from written word for the masses to technology-driven narrative curated for the single viewer.
New technologies and platforms have pushed consumers and society to think in a more immersive and 360 way, interconnecting areas such as gaming, film, and music.
This is most pronounced in the growth of the gaming ecosystem, where gaming has evolved into creating a virtual world where players socialize, immerse themselves and uniquely engage with an IP. IP is now platform-agnostic with the goal of growing and strengthening various communities.
The gaming ecosystem has become the most interesting platform and system for world-building as it’s evolved from single player narrative to people building together to fulfill a vision. Future IP should be built for this new evolution.
