IndieGameBusiness®

In this episode, we’re joined by Fieldman Robinson, Co-Founder and Co-Managing Partner at Vertical Voyage, to explore the intersection of games and transmedia storytelling. We break down what transmedia really is, why games are uniquely positioned to lead these experiences, and the common challenges studios face when expanding their IP across formats.Fieldman also shares practical strategies for adapting games into other media and vice versa, tips for navigating rights and licensing, and how to unlock long-term monetization across platforms. Whether you're a developer, producer, or IP owner, this conversation offers a wealth of insight into building and sustaining transmedia franchises.https://www.linkedin.com/in/fieldmanr/#Transmedia #GameDev #Licensing #IPDevelopment #Storytelling #IndieGameBusiness #VerticalVoyage #GameIndustry #CreativeStrategy #CrossMedia

In this episode of IndieGameBusiness, we sit down with Larry Kuperman, VP of Business Development at Nightdive Studios, to explore what it takes to survive and thrive in the ever-changing games industry. Larry shares his insight on developing your personal brand, how it can complement your studio’s identity, and why visibility and authenticity matter more than ever.We’ll also discuss the role of reputation in business development, how to position yourself as a trusted industry voice, and what lessons Larry has learned from his years working with classic IPs at Nightdive. If you’re a developer, marketer, or business lead looking to strengthen your presence in the space, this conversation is packed with practical advice.https://x.com/LarryNightDivehttps://www.linkedin.com/in/larrykuperman/https://bsky.app/profile/larrynightdive.bsky.social

In this episode of IndieGameBusiness, we sit down with Sam Striker, Co-Founder and CEO of Native Darkness, to unpack the journey of building immersive audio-first games and what makes sound such a powerful force in storytelling.Sam walks us through the origin story of Native Darkness and their partnership with Ovani Sound. We explore the value of interactive audio, the differences between working with a dedicated audio studio versus an in-house team, and why custom sound design can make or break a game experience.We also dive into broader trends in game audio, the role of royalty-free vs. bespoke audio, and the importance of networking in the indie dev space. Whether you're a solo developer or a growing team, Sam’s insights into building relationships, creating immersive worlds, and staying ahead in audio innovation will leave you inspired.#IndieGameBusiness #GameAudio #InteractiveSound #GameDev #NetworkingForDevshttps://www.linkedin.com/in/samstriker/https://www.instagram.com/samstrikerdotcom

In this episode we’re joined by Yves Le Yaouanq, Chief Content Officer at Focus Entertainment, for a deep dive into the current state of pitching, publishing, and investment in the games industry. Yves shares his perspective on how the landscape has evolved in 2025, what publishers are really looking for, and how developers can set themselves apart.We explore the art and science of pitching in today’s market—what works, what doesn’t, and how developers can improve their odds of success. Whether you're new to pitching or looking to refine your approach, this episode offers an inside look into how major publishers think and operate in a rapidly changing environment.#IndieGameBusiness #GamePublishing #GamePitching #GameDevAdvice #FocusEntertainmenthttps://www.linkedin.com/in/yves-le-yaouanq-b6539420https://bsky.app/profile/did:plc:f5kqvujnbmuyzvjxx7f5x54b

In this episode of IndieGameBusiness, we’re joined by Mike Gallagher, Founder of Untitled Advertising Lab, to talk about the evolving marketing landscape for indie studios. Mike shares how his team helps game developers unlock incremental revenue from older titles and support self-publishing efforts when traditional publishing and VC routes fall short.We dive into what “doing more with less” really means in the current market, why marketing paralysis is so common, and how studios can overcome it without a massive budget. Mike also explains why chasing virality can backfire, and why marginal gains and meaningful engagement drive long-term success.We also explore key metrics that matter when playing the long game, the broken parts of the launch model, and what he’s learned from working with titles like Slugterra, AdCom, and Bulletstorm. This is a must-listen for studios looking to build sustainable momentum in today’s crowded industry.https://www.linkedin.com/in/michaelbriangallagher/#GameMarketing #IndieGameBusiness #SelfPublishing #GameDevAdvice #MeaningfulEngagement

In this episode of IndieGameBusiness, we sit down with Joanie Kraut, CEO of Women in Games International (WIGI), to explore how the organization is building a more equitable and inclusive gaming industry. Joanie shares the mission behind WIGI, the impact of their initiatives, and what the future looks like as they approach their 20th anniversary in 2025.We also discuss how WIGI actively supports women and marginalized genders, key programs and partnerships, and what allies in the industry can do to contribute meaningfully. Whether you're a developer, publisher, or player, this episode is packed with insight on how the community can create lasting change.Socials:LinkedIn: https://www.linkedin.com/in/joanie-kraut/Facebook: http://facebook.com/getwigiInstagram: https://www.instagram.com/getwigi/Bluesky: https://bsky.app/profile/joanie-kraut.bsky.social#WomenInGames #EquityInGaming #GameDevCommunity #WIGI #IndieGameBusiness

Join Omar for a presentation covering the essentials of pitching your video game to publishers. From structure and flow to the must-have elements of a winning pitch, this session is all about showcasing your game's potential and getting publishers excited to support it!

Learn what it takes to make a standout trailer from four game trailer makers who come from the craft from different angles and work experience. The panel combines their experience in: AAA game trailers, indie game trailers, cinematic short films of VR games, and games journalism.You will learn how and why certain game trailers grab the eyeballs of customers, press, influencers by clearly showing what the game is. Also, where is the line between authentically depicting the game as it is, and making custom footage that evokes the game experience in a more emotionally affecting way?

Most gamers discover new titles through YouTube, Twitch and other social media platforms, but how do you get creators to talk about your game? This session breaks down actionable strategies for identifying the right influencers, reaching out effectively, and building lasting relationships. Learn how to time your efforts around key milestones to boost visibility and get noticed by the Steam algorithm.

Marketing agency founder Michael Brown discusses the best way to optimize your marketing to ensure you get the maximum return on Steam Next Fest and the tips and tricks Vicarious uses to ensure momentum for their games.