

IndieGameBusiness®
Jay Powell
Candid conversations with veterans of all aspects of the business side of games. We firmly believe that great games from all developers need the support they deserve to succeed. This podcast exists to provide that support.
IndieGameBusiness® is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry for 20 years and closed countless publishing and licensing deals. The Powell Group monitors over 3,500 game developers and 750+ publishers.
IndieGameBusiness® is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry for 20 years and closed countless publishing and licensing deals. The Powell Group monitors over 3,500 game developers and 750+ publishers.
Episodes
Mentioned books

Sep 27, 2025 • 56min
Play To Win —DLC Edition: A Legal Update to How Indie Devs Can Succeed
This session will include a wealth of trademark, copyright, and contract law basics that every indie developer or studio needs to know PLUS relevant legal updates affecting the gaming industry, Artificial Intelligence legal aspects, and more! The “Play to Win” presentation last year in 2024 was loaded with information but this year’s DLC edition will include all the necessary updates that indie studios need to succeed! Come ready to upgrade your legal knowledge!

Sep 26, 2025 • 57min
Passion, Paychecks & Parenthood: Balancing Life to Make Games
It’s never too late to follow your passion but real life doesn't hit pause. This is the story of building our first indie game while juggling a full-time job, family life, and all the responsibilities that come with adulthood. From finding a partner who shared the dream, to navigating burnout, budget limits, and baby naps, we learned that progress is possible even if it’s slow. If you're trying to balance creativity with real-world commitments, this talk is for you.

Sep 26, 2025 • 1h 3min
From Kickstarter Failure to Successfully Shipping Shujinkou | Julian Rice
In this episode of IndieGameBusiness we’re joined by Julian Rice, Founder and CEO of Rice Games Inc, to talk about the long, challenging, and inspiring journey of bringing Shujinkou to life. From showing the game at Tokyo Game Show in 2019 to navigating a failed Kickstarter, Julian shares how his team overcame obstacles and kept pushing forward.We dive into the decision to shift from a 2D platformer to a 3D first-person dungeon crawler with integrated language learning mechanics, and what sets this apart from traditional educational or “edutainment” titles. Julian explains how the team managed development across seven time zones with over 20 part-time teammates, secured Sony and Nintendo development kits without publisher backing, and grabbed enough attention from critics to land Metacritic and OpenCritic scores — a rare feat for self-published indies.We also talk about the biggest operational challenges, the future of the Shujinkou trilogy, and Julian’s advice for aspiring developers on both the creative and logistical sides of indie development. If you’ve ever dreamed of building and shipping your own game from the ground up, this episode is full of insights and lessons you won’t want to miss.https://x.com/ricegameshttp://linkedin.com/in/julian-m-ricehttps://www.facebook.com/projectshujinkouhttps://instagram.com/rice.gameshttps://bsky.app/profile/shujinkou.com#IndieGameBusiness #GameDevelopment #Shujinkou #IndieDev #Kickstarter #GameIndustry #SelfPublishing #RiceGames #GameLocalization #DungeonCrawler #TokyoGameShow

Sep 25, 2025 • 1h 2min
Open Sourcing Your Tech Stack - How I Saved $5000 and Still Made a Game
In the world of Free and Open Source Software, you don't owe any subscription fees, your work isn't fed into an AI, and your money can go where it matters - to your team and your games. But is anything ever TRULY free? Well, it turns out, sometimes yes. In this presentation, we'll go over some incredible products in the FOSS ecosystem that you can and should adopt into your tech stack, what the expectations are for being a part of an open source community, and what risks and benefits are involved with abandoning big tech subscriptions in favor of open source.

Sep 24, 2025 • 1h
How to Build a Team That Gives a Sh*t (and Thrives)
Retention and productivity aren’t luck - they’re built. In this session, I'll break down how MLC Studio keeps a 98%+ retention rate and an award-winning team that's highly productive and engaged. Learn how to nurture culture, motivate your team, set boundaries, and give feedback that drives real results. Backed by data and experience, this talk will give you practical strategies to keep your team engaged, performing, and thriving.

Sep 23, 2025 • 1h 24min
How to Bootstrap an Indie Startup
Pendragon Wachtel is an experience indie developer, publisher, and team founder. He has built titles from the ground up both with and without funding. In this session, we will overview how to get from zero to funding, but most importantly, how to survive the time between the two. We'll cover how to avoid high turnover, how to maintain structure, and how to deliver a build to investors that can really impress them.

Sep 22, 2025 • 1h 1min
From Hobby to Business: Embracing the Business Side of Game Development
Join Deloryan Hommers, CEO and founder of Studio Deloryan, as she shares how a personal hobby grew into an award-winning game studio. What started as a solo project, Horse Reality, is now a thriving browser game with over 430.000 players worldwide and a dedicated international team behind it.In this talk, Deloryan opens up about the challenges and breakthroughs she faced while shifting from hobbyist to studio leader. She highlights why understanding the business side of game development is just as important as the creative process, and what lessons she learned along the way.Whether you are an indie developer, student, or creative professional, you’ll walk away with practical insights (and maybe some inspiration) on how to turn a passion project into a sustainable business.

Sep 20, 2025 • 1h 1min
Current State of Crowdfunding and How to Build A Community
It's 2025 and people are still trying to crowdfund their game? Yes, they are! The landscape has changed, along with an ever-changing social media space, so how important is growing a community to fund your project? What does the big crowdfunding boom of 2015 teach us a decade later, if anything? We will explore how building a community has changed the last 10 years and what you need to have a successful crowdfunding campaign.

Sep 19, 2025 • 57min
10 Not So Obvious Ways to Improve Your Launch
Game development is tough, but shipping games can be tougher. These days, having a polished release with lots of options is bare minimum. If a game has obvious technical hiccups, they can easily hurt player perception, & possibly tank a game launch. Yet, time & time again many developers launch their games that despite being technically *done*, feel rushed & incomplete, sinkings like a brick in the ocean. But do not despair! This talk will give you the details you need to make your game feel as finished as possible.

Sep 5, 2025 • 60min
Why Transmedia Needs Games | Fieldman Robinson
In this episode, we’re joined by Fieldman Robinson, Co-Founder and Co-Managing Partner at Vertical Voyage, to explore the intersection of games and transmedia storytelling. We break down what transmedia really is, why games are uniquely positioned to lead these experiences, and the common challenges studios face when expanding their IP across formats.Fieldman also shares practical strategies for adapting games into other media and vice versa, tips for navigating rights and licensing, and how to unlock long-term monetization across platforms. Whether you're a developer, producer, or IP owner, this conversation offers a wealth of insight into building and sustaining transmedia franchises.https://www.linkedin.com/in/fieldmanr/#Transmedia #GameDev #Licensing #IPDevelopment #Storytelling #IndieGameBusiness #VerticalVoyage #GameIndustry #CreativeStrategy #CrossMedia


