
IndieGameBusiness®
Candid conversations with veterans of all aspects of the business side of games. We firmly believe that great games from all developers need the support they deserve to succeed. This podcast exists to provide that support.
IndieGameBusiness® is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry for 20 years and closed countless publishing and licensing deals. The Powell Group monitors over 3,500 game developers and 750+ publishers.
Latest episodes

Feb 7, 2025 • 58min
30 Years in the Game Industry: Stories & Lessons | Jim Hudson
Join us for an insightful conversation with Jim Hudson, a seasoned Freelance Producer with 30 years of experience in the gaming industry. Jim shares his personal journey, the highs and lows of game development, and the valuable lessons he’s learned along the way.In this episode, Jim reflects on his aspirations before entering the gaming world, the greatest gifts the industry has given him, and the challenges he’s faced throughout his career. While he remains reserved about his most recent project, Stormgate, he shares fascinating anecdotes from his long career, including his favorite projects, biggest heartbreaks, and what he would do differently if he had to start over.Topics Covered: Lessons learned from a decades-long career in game development Jim’s journey into the industry and how it shaped his career The highs and lows of working in game production The most rewarding and challenging aspects of the job Career reflections: What Jim would do differently in hindsight The game he enjoyed working on the most and the biggest project heartbreakConnect with Jim Hudson: LinkedIn: https://www.linkedin.com/in/jdhudson3/ Instagram: https://www.instagram.com/jdhudson3/#IndieGameBusiness #GameDevelopment #GamingIndustry #GameProducer #CareerReflections #GameProduction #Stormgate #JimHudson #IndustryLessons

Jan 24, 2025 • 1h 3min
From Startup to Success: The Midwest Games Story | Ben Kvalo
In this episode, we sit down with Ben Kvalo, Founder & CEO of Midwest Games, to discuss the journey of building an indie game company from the ground up. Ben shares valuable insights on what his team has learned, where they currently stand, and what’s next for Midwest Games.
Ben also opens up about the growth of the company, his favorite moments, and the biggest challenges they’ve faced along the way. This episode is filled with inspiring stories and lessons for aspiring game developers and entrepreneurs looking to make their mark in the industry.
Connect with Ben Kvalo:
Twitter: www.x.com/benkvalo
LinkedIn: www.linkedin.com/in/benkvalo
#IndieGameBusiness #MidwestGames #GameDevelopment #StartupJourney #BenKvalo #GameIndustry #Entrepreneurship #IndieGames #GrowthAndChallenges #GamingCompany

Jan 10, 2025 • 59min
The Future of Interactive Narrative and Social Storytelling | Stephan Bugaj
In this episode of IndieGameBusiness, we sit down with Stephan Bugaj, Chief Creative Officer of Genvid Entertainment, to explore the rapidly evolving landscape of interactive narrative and transmedia storytelling. Stephan discusses how audiences today crave more agency and authenticity in the stories they love, highlighting the ways in which meaningful interaction stands out in a media-saturated world.
We delve into questions of how an audience can truly impact a story, what it means for a narrative to resonate across different mediums, and why cross-media “story living” can be both thrilling when done right—and off-putting when done wrong. Stephan also shares his perspective on how traditional storytelling methods are being upended and why we’re still finding the new ways forward.
Connect with Stephan Bugaj:
X (Twitter): https://x.com/stephanbugaj
LinkedIn: https://www.linkedin.com/in/bugaj/
Facebook: https://www.facebook.com/lhooqtius.ov.borg
Instagram: https://www.instagram.com/stephanbugaj/
#IndieGameBusiness #InteractiveNarrative #Transmedia #SocialStorytelling #AudienceEngagement

Dec 17, 2024 • 1h 2min
Unlocking Me / We / Us: Every Challenge is an Opportunity
In "Unlocking Me / We / Us: Every Challenge is an Opportunity", Juney runs the audience through a vulnerable series of personal unlocks that have proven to be catalysts for her career, her teams & organisations, and the game industry at large. She hopes to inspire the realisation that every time a challenge feels intimidating or overwhelming, it's a signal of a high likelihood of personal growth & development!

Dec 16, 2024 • 60min
Leadership is a Skill, NOT a Position
This talk challenges traditional notions of leadership, emphasising that true leadership is defined by skills and mindset and not just hierarchical status. Whether you are new to a leadership role or who have been in a senior positions for a long time, the session delves into the essential qualities that constitute effective leadership. Andy explores the concept that everyone, regardless of their job title, has the potential to be a leader. He focuses on the importance of developing core leadership skills like communication, empathy, resilience, and the ability to inspire and motivate teams. These skills are crucial in adapting to and thriving in today's fast-paced work environments. Participants will gain insight into how leadership is not confined to those at the top of an organisational chart. Instead, it's about influencing and guiding others, making strategic decisions, and fostering a positive, productive workplace culture. Andy's talk promises to be interactive and thought-provoking, providing attendees with practical strategies to enhance their leadership capabilities.

11 snips
Dec 14, 2024 • 59min
Communicate to Elevate: Setting Expectations & Providing Effective Feedback
Dive into the power of communication in indie game development. Discover practical techniques for setting clear expectations and delivering constructive feedback to foster growth. Explore strategies like the '7Cs' technique and SMART goals to boost clarity and collaboration. Learn how to navigate distractions, especially for neurodivergent team members, and the importance of mentorship in high-pressure environments. Enhance your team's dynamics with actionable tools that promote open dialogue and understanding.

Dec 13, 2024 • 1h 2min
Thriving as a Neurodivergent Professional in the Games Industry
Explore the unique challenges and strengths of being neurodivergent in the games industry with Ash, Monica, Steph and Adam. This session covers key topics, including disclosing neurodivergence at work, identifying neurodivergent-friendly companies, navigating workplace dynamics and more. Gain insights on embracing your neurodivergent identity, advocating for yourself, and finding environments where you can truly thrive.

Dec 13, 2024 • 58min
From Jams to IPs: Mentorship and the Cultivation of Talent
This talk will explore how game jams serve as an ideal starting point for discovering and nurturing talent. We’ll explain how developers can grow through mentorship, focusing on practical and communicative skills that prepare them to create valuable, commercially viable intellectual properties (IPs). These IPs can develop into studios or be acquired by established studios and accelerators. We'll also review key programs that can support this growth trajectory, helping emerging developers realize their potential.

Dec 12, 2024 • 1h
Making the Most of Your PR Partnership Through Effective Communication
In this presentation, you'll learn how to optimize your relationship with your PR firm by fostering clear and consistent communication. Discover the key information your PR team needs from you to craft impactful campaigns, and understand how to define and articulate your own expectations. We will explore how to set measurable goals, align on shared objectives, and ensure that everyone involved understands their role in the partnership, ultimately driving success and mutual satisfaction.

Dec 11, 2024 • 58min
Protecting Your Pixel Heart: Making Games with Empathy
Making games is hard! How do Developers do it? Where are the resources? How do I make a living? In this lecture, we're going to dive in to some ways you can set realistic expectations and goals for game development. In particular, we'll hone in on ways you can protect your mental health and be good to yourself during Game Development. With Game Development getting more uncertain and difficult, we'll focus on sustainable practices, setting boundaries and keeping yourself afloat.
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