
IndieGameBusiness®
Candid conversations with veterans of all aspects of the business side of games. We firmly believe that great games from all developers need the support they deserve to succeed. This podcast exists to provide that support.
IndieGameBusiness® is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry for 20 years and closed countless publishing and licensing deals. The Powell Group monitors over 3,500 game developers and 750+ publishers.
Latest episodes

Dec 11, 2024 • 51min
Leadership and Communication for Indie Developers: Building Impactful Teams and Vision
Join indie developer Carlos as they share insights on leading Eternal Guardian: Forbidden Portals from concept to AAA-quality development. This session covers strategies for building a clear vision, effective team communication, and overcoming indie-specific challenges.

Dec 6, 2024 • 1h 12min
Substance Over Gimmicks: Indie Game Industry Insights | Cord Smith
Join us for an in-depth conversation with Cord Smith, Studio Head at Inevitable Studios, who brings over 25 years of experience across publishers, developers, and a game-centric creative agency. In this episode, Cord shares his unique perspective on the current climate of the game industry for indie developers, the importance of seeking meaningful partnerships and funding, and why he's betting on substance over trends and gimmicks.
We'll explore a variety of thought-provoking topics, including whether or not to use Kickstarter, the advantages of remote work and having an international team, and the differences in game development between Canada and the U.S. Cord also provides insights into the Unity versus Unreal debate, working with an agent versus going solo, and how to effectively cut through the noise on crowded platforms like Steam.
This episode is packed with valuable insights for anyone in the indie game industry looking to navigate its challenges and opportunities.
Connect with Cord Smith:
Twitter: twitter.com/inevitablegood
LinkedIn: linkedin.com/in/cordsmith
Facebook: facebook.com/inevitablegamestudios
Instagram: instagram.com/inevitablegamestudios
#IndieGameBusiness #GameIndustryInsights #CordSmith #InevitableStudios #GameDevelopment #IndieGames #RemoteWork #Kickstarter #UnityVsUnreal #GameFunding #IndustryTrends

Nov 15, 2024 • 1h 3min
Why Indie Developers Should Consider Physical Releases for Their Game | Michael Yum
Join us for an exciting conversation with Michael Yum, CEO of PM Studios, Inc., as he shares his incredible journey from starting in QA testing to founding his own company. With over 30 games produced and a passion for both game development and game collecting, Michael offers unique insights into the gaming industry and his experiences.
In this episode, Michael talks about his career progression, his love for video games, and what it's like to work on so many titles. He also shares stories about his massive game collection, how many games he's completed, and his thoughts on the state of the industry after decades of experience. Whether you're an aspiring game developer or a seasoned industry veteran, this episode is packed with valuable advice and entertaining anecdotes.
Topics Covered:
Why indie devs should do a physical release for their game
Michael's career journey: From QA tester to CEO
Producing over 30 games and lessons learned
The passion behind building a game collection
Thoughts on the state of the game industry
Balancing a career in games with a love for gaming
Reflections on decades of experience in game development
Connect with Michael Yum:
Twitter: https://x.com/balbnis
LinkedIn: https://www.linkedin.com/in/michael-yum-a400726/
#IndieGameBusiness #GameDevelopment #GameIndustry #PMStudios #MichaelYum #GameCollecting #GameProduction #CareerInGames #VideoGames #GamingInsights

Nov 8, 2024 • 1h
From Simple Game to Full-Time Indie Developer | Jonathan Concepcion of Galactic Slice
In this episode, we chat with Jonathan Concepcion, the Lead Developer and founder of Galactic Slice, about his journey from hobbyist to full-time indie game developer. Jonathan shares the inspiring story of how a simple game, OneBit Adventure, allowed him to turn his passion into a career. He discusses the motivations behind his leap of faith, the impact of choosing a free-to-play model on community growth, and the challenges he faced with burnout and stress.
Jonathan also dives into the benefits and challenges of feature creep, explaining how it helped create lifetime players for OneBit Adventure. He reveals why simplicity in game design often gains more traction than complexity and opens up about accepting his weaknesses in marketing as a solo developer.
Topics Covered:
Why Jonathan chose to pursue full-time indie game development
Building a community through a free-to-play model versus premium
Overcoming burnout and stress in game development
The impact of feature creep on player retention
The power of simplicity in game design
Embracing weaknesses in marketing as an indie developer
Connect with Jonathan Concepcion:
Twitter: https://x.com/SpaceKryptonite
LinkedIn: https://www.linkedin.com/in/jonathan-concepcion-2917096a/
#IndieGameBusiness #GalacticSlice #OneBitAdventure #GameDevelopment #IndieDev #GameDesign #CommunityBuilding #FeatureCreep #MarketingChallenges #IndieGameJourney

Nov 1, 2024 • 1h
Work, Life, and Self-Improvement in Game Development | Brett Taylor
In this candid and introspective episode, we sit down with Brett Taylor, founder of My Dog Zorro, to explore the personal and professional challenges of building a career in game development. Brett opens up about his journey, sharing insights from his previous roles, the lessons he's learned as a young founder, and how he balances work and life while aiming high and accepting the possibility of failure.
Join us as Brett discusses what truly matters to him, the recurring mistakes he strives to overcome, and the ways he’s working on improving himself and his process. We'll also touch on his philosophy of "done is better than perfect," the importance of celebrating small wins, and building self-belief. Plus, Brett shares his favorite books that inspire his journey in both life and game development.
Connect with Brett Taylor:
Twitter: https://x.com/batzerk
LinkedIn: https://www.linkedin.com/in/brett-taylor-13268916/
Facebook: https://www.facebook.com/bretttaylor1/
Instagram: https://www.instagram.com/batzerk/
#IndieGameBusiness #GameDevelopment #WorkLifeBalance #MyDogZorro #SelfImprovement #GameIndustry #PersonalGrowth #BelievingInYourself #Entrepreneurship #BrettTaylor

Oct 11, 2024 • 59min
Indie Game Funding and Industry Stability | Joe Mirabello
In this episode, we sit down with Joe Mirabello, Founder and Creative
Director of Terrible Posture Games, to discuss the landscape of funding
for indie game developers in 2023/2024 and the overall stability of the
gaming industry. Joe shares insights into his latest project, Battle
Train, and its unique journey to securing funding through Kickstarter.
We'll explore the challenges and opportunities for indie game
developers, what publishers are looking for, and how the PC gaming
landscape has evolved over the years. Joe will also reflect on Terrible
Posture Games' history and how the indie space has been shaped by PC
game saturation. Finally, we look ahead to what 2025 might hold for
funding and the future of indie games.
Topics:
Battle Train and its new Kickstarter campaign
The unusual path to funding for Battle Train
Indie game funding in 2023/2024 and what publishers are seeking
The evolution of PC game development and market saturation
Predictions for indie game funding in 2025
The road to launch for Battle Train and lessons learned
Connect with Joe Mirabello:
Twitter: @blankslatejoe
LinkedIn: Joe Mirabello on LinkedIn
Facebook: Terrible Posture Games
Instagram: Terrible Posture Games
#IndieGameBusiness #IndieGameFunding #BattleTrain #TerriblePostureGames
#PCGaming #GameDevelopment #Kickstarter #IndieDev #GamingIndustry
#GameFunding2024

Oct 3, 2024 • 1h 1min
Game Evaluation and Scouting: Connecting Gamers with Business Strategies
Discover how to understand player preferences and leverage feedback to master game evaluation and scouting for business success. Learn strategies to mitigate bias and present evaluations effectively, bridging the gap between gamers and business development. Gain insights from market research to stay ahead of trends and ensure your game's success in a competitive market. Key takeaways include actionable steps for integrating player feedback, improving game evaluation processes, and aligning business development strategies with market trends.

Oct 2, 2024 • 59min
Game On: Mastering Licensing in the Gaming Sphere
Dive into the dynamic world of licensing in video games. Explore strategies for securing and optimizing licensing deals, from iconic characters to innovative technology. Gain insights into key legal considerations and industry trends. Level up your understanding of how licensing shapes the gaming landscape and drives success in this rapidly evolving industry.

Oct 1, 2024 • 1h
How to Resonate with Your Audience and Get Remarkable Results
Standing out is a challenge for all developers. While strategies help, a simple approach can amplify awareness efforts and connect with players while achieving remarkable results.
This talk explores the common challenges of resonating with players and offers a practical framework that emphasizes treating players as people. By understanding their diverse interests and values, you'll learn to create more engaging and meaningful experiences.
Attendees will gain insights into integrating player interests creatively, aligning with in-game experiences, and achieving better engagement and results.

Sep 30, 2024 • 60min
Play To Win: Exploring The Legal Aspects Indie Studios Need To Succeed
This program is intended to highlight the legal concerns of indie video game studios including: contracts, copyrights, trademarks, and artificial intelligence. My goal is to provide FREE legal nuggets and gems for attendees and to illustrate how beneficial and cost-effective having outside general counsel can be whether the indie studio is a start-up or is more established.
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