
I Love Marketing
The World's Greatest Conversation on Behavior, Influence, and Negotiation: A One-of-Kind Interview by Joe Polish with B.J. Fogg PhD, Dr. Robert Cialdini, and Chris Voss - I Love Marketing Episode #464
May 27, 2024
Explore insights from top experts B.J. Fogg, Dr. Robert Cialdini, and Chris Voss on behavior, influence, and negotiation. Learn about winning negotiations, creating lasting change, ethical influence, boosting conversion rates, navigating tough situations, and discerning truth in a world of uncertainty.
01:08:11
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Quick takeaways
- Ethical behavior is crucial in negotiation and influence, aligning with self-interest.
- Emphasize empathy in negotiation to foster collaboration over contention.
Deep dives
Ethical Influence and Negotiation
Being ethical in negotiation and influence is emphasized. Strategies involve showing people how ethical behavior aligns with their own self-interest. The importance of building credibility through genuine authority is highlighted, steering individuals ethically and commendably.
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