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The World's Greatest Conversation on Behavior, Influence, and Negotiation: A One-of-Kind Interview by Joe Polish with B.J. Fogg PhD, Dr. Robert Cialdini, and Chris Voss - I Love Marketing Episode #464

I Love Marketing

CHAPTER

Understanding Enduring Human Desires and Behaviors

The chapter explores the idea that human nature remains consistent despite changing contexts, focusing on concepts like echo chambers, influence strategies, and fundamental desires. It discusses the impact of human principles on increasing conversions online, emphasizing the importance of human connection and small gestures. Additionally, it delves into behavior categories, the prevalence of propaganda, and the importance of addressing 'turtles' in behavior change before motivation.

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