
I Love Marketing
I Love Marketing is an ever expanding world-wide community of people that love marketing and want to keep innovating and learning. This podcast is for Entrepreneurs, small business owners or even start-ups that want inspiration and ACTIONABLE marketing strategies about direct mail ideas, lead generation, lead conversion, getting referrals, email marketing and more. Joe and Dean also discuss psychology, books, people and productivity.
Latest episodes

Jul 26, 2024 • 47min
The Shark's Roadmap: Insights from Daymond John on Success and Building a Business That Lasts with Daymond John at Joe Polish’s Genius Network - I Love Marketing Episode #469
Join Joe Polish and Daymond John as they explore the raw realities of Entrepreneurship. This episode debunks common myths, highlights the intense dedication and sacrifices required, and underscores the crucial role of mentorship. Get ready for candid insights that will reshape your understanding of the Entrepreneurial journey. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Daymond and Joe in this episode: Turn Obstacles into Wins: Discover how Daymond John's mindset turns tough situations into big wins, showcasing the power of a positive business outlook. Simple Ideas, Big Success: Learn the importance of clear and simple business ideas for effective communication and success. Winning in the Digital World: Get insights on using online tools and social media to grow your business effectively. Create a Brand That Connects: Find out strategies for creating a brand that people deeply connect with. Smart Decisions for Growth: Learn how to make smart business choices that lead to growth, inspired by Daymond John's approach. Balance Business and Personal Life: Discover how to balance chasing business goals with managing personal life. Grow Your Business with Your Story: Learn how your personal story can be a powerful tool for business growth. Bringing Ideas to Life: Get advice on turning creative ideas into successful businesses. Lead Your Team to Achieve More: Discover tips for effective leadership that drives better business performance. Understanding Money in Business: Highlighting the importance of financial knowledge for making sound business decisions. Mentors Matter: Learn how having mentors can shape your business journey and lead to success.

Jun 21, 2024 • 37min
40 Years of Influence Joe Polish’s Special Interview with Dr. Robert Cialdini - I Love Marketing Episode #468
Dr. Robert Cialdini shares secrets of ethical persuasion, dealing with rejection, and maintaining long-term relationships. They discuss the purpose of wealth, overcoming skepticism, and influencing skeptical people. Plus, tips on protecting against manipulation and unethical influences.

Jun 13, 2024 • 38min
Overcoming Doubt and Succeeding In Life and Business: An Interview with Hint Water Founder Kara Goldin and Joe Polish - I Love Marketing Episode #467
Kara Goldin, CEO of Hint Water, shares her fearless journey from tech executive to health beverage pioneer. Learn how she overcame industry doubts and personal fears to build a $150 million company. Get inspired by Kara's secrets to staying undaunted and achieving your dreams. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Kara in this episode: Kara reveals her Entrepreneurial journey of growing one of the most successful brands in a HIGHLY competitive space The health reasons why Kara started Hint Water (PLUS: What Kara ended up realizing about the big consumer industries) The difference you NEED TO KNOW ABOUT between “healthy perception” and “healthy reality” to PROTECT your health Training Your Brain To Be Addicted: How “Diet”, “Vitamin”, and “low fat” are Degrading peoples’ Health Worldwide What Kara learned about success, mindset, and culture while working at Time, CNN, AOL, AND starting Hint Water How Kara positions Hint Water among an “unconcerned with health and simply wanting to sell” beverage industry The mindset to have during tough times so you can courageously keep moving forward and realize greater success How the beverage industry creates an uphill battle for healthy alternatives and dismisses new health-focused start-ups Kara discusses what she discovered while writing her new book “Undaunted” and why she decided to share her story How to not let fears get in your way, overcome your self-doubts, and regain control of your health and life

4 snips
Jun 7, 2024 • 1h
Culture and Leadership: A Powerful Conversation with Patty McCord and Joe Polish - I Love Marketing Episode #466
Former Chief Talent Officer at Netflix, Patty McCord, shares insights on building high-performance teams and company culture. Topics include hiring A-players, team dynamics, scaling issues in startups, letting go of employees, and the importance of behaviors over values in creating a strong culture.

Jun 1, 2024 • 25min
Perfect Practice: Achieving Excellence in Business and Life with Harvey Mackay and Joe Polish - I Love Marketing Episode #465
At nearly 92, Harvey shares timeless wisdom on relationship building, effective sales strategies, and the importance of continuous learning. Discover the power of the Mackay 66, how to perfect your practice and invaluable insights from one of the most respected voices in business. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Harvey and Joe in this episode: Learn the secrets behind the Mackay 66 and how it can transform your sales strategy. Discover why perfect practice is essential and how to apply it to your business. Understand the importance of continuous learning and how to stay ahead in your industry. Harvey’s advice on why you should surround yourself with successful, positive people. Gain insights on building lasting relationships and the power of genuinely caring about your Clients. How volunteering and giving back can not only help others but also boost your own success. Learn the value of trying different approaches when current strategies aren’t working. Get inspired by Harvey’s lifelong commitment to personal and professional growth.

May 27, 2024 • 1h 8min
The World's Greatest Conversation on Behavior, Influence, and Negotiation: A One-of-Kind Interview by Joe Polish with B.J. Fogg PhD, Dr. Robert Cialdini, and Chris Voss - I Love Marketing Episode #464
Explore insights from top experts B.J. Fogg, Dr. Robert Cialdini, and Chris Voss on behavior, influence, and negotiation. Learn about winning negotiations, creating lasting change, ethical influence, boosting conversion rates, navigating tough situations, and discerning truth in a world of uncertainty.

4 snips
Jan 30, 2024 • 53min
From Vision to Reality: Building Your Dream Team with a COO with Cameron Herold and Joe Polish - I Love Marketing Episode #463
Step into the dynamic world of COO's with Cameron Herold. As he unravels the intricacies of effective leadership, covering key aspects like titles, compensation, and building successful partnerships with CEOs. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Here’s a glance at what you’ll learn from Cameron in this episode: The diverse positions falling under "second in command," harmonizing them with the entrepreneur's vision The signs signaling the need for a COO and how to proactively hire, addressing the entrepreneurial training gap The importance of aligning titles, roles, and compensation for executive success How a skilled COO can transform your business vision into reality Identifying the right candidate and the importance of successfully onboarding a COO Understanding the diverse roles and contributions of different COO archetypes Seamless Integration - how to bring a COO into your company with minimal disruption and preempting common challenges Proactive strategies to sidestep common issues and build a harmonious executive partnership Recognizing the natural life cycle with respect, and investing in continuous learning and coping mechanisms

Jan 24, 2024 • 19min
How To Survive A Recession: Proven Strategies to Find, Convert and Keep Clients In The Toughest of Times with Draye Redfern - I Love Marketing Episode #462
Draye Redfern, an expert in planning and operating businesses during recessions, shares strategies for navigating economic downturns and protecting your business financially. Topics discussed include hyper-personalizing marketing, preparing for recessions, mitigating risks, personalized videos for prospects, and using personalized mail merge emails to increase open rates.

Oct 27, 2023 • 1h 31min
Models That Matter: Simplify Sales, Conquer Complexity, and Delivery Value with Simon Bowen and Joe Polish - I Love Marketing Episode #461
In this engaging discussion, Simon Bowen, an expert in sales simplification and visual communication, shares his insights on connecting authentically with customers. He reveals how visual models can transform complex ideas into compelling sales strategies. Simon emphasizes the importance of context in sales conversations and the fundamental responsibility of businesses to create genuine value. He also explores the limitations and possibilities of building human relationships in an AI-driven world, highlighting effective techniques for deepening customer connections.

Sep 28, 2023 • 1h 27min
Keeping It E.L.F. (Easy, Lucrative, and FUN!): How To Build A Great Business Where Everybody Wins with Tommy Mello and Joe Polish - I Love Marketing Episode #460
Tommy Mello shares his journey from addiction to entrepreneurial success. Joe Polish discusses the power of sales letters and education-based marketing. They reveal the #1 reason people buy from Joe and how to create a business that is Easy, Lucrative, and Fun!
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