

How To Survive A Recession: Proven Strategies to Find, Convert and Keep Clients In The Toughest of Times with Draye Redfern - I Love Marketing Episode #462
Jan 24, 2024
Draye Redfern, an expert in planning and operating businesses during recessions, shares strategies for navigating economic downturns and protecting your business financially. Topics discussed include hyper-personalizing marketing, preparing for recessions, mitigating risks, personalized videos for prospects, and using personalized mail merge emails to increase open rates.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Navigating a Recession: Learning from the Past and Preparing for the Upside
01:36 • 2min
Mitigating Business Risks and Personalized Strategies for Success
03:45 • 6min
Personalizing Videos for Prospects in Tough Economic Times
09:42 • 6min
Using Personalized Mail Merge Emails to Increase Open Rates
15:41 • 4min