Introduction

The power of hyper-personalizing your marketing in a way that works in good and bad times.

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Here’s a glance at what you’ll learn from Draye Redfern in this episode:

• How to plan and operate your business so you make it through the ups and downs of a recession
• The best way to secure your business financially and predictably before times get tough
• Questions you should ask yourself to protect your downside AND what you should do going forward
• How your marketing needs to change during a recession to attract and convert prospects
• Draye shows you how to mitigate the downside and optimize the upside during a recession"