B.J. Fogg, the founder of Stanford’s Behavior Design Lab and author of 'Tiny Habits,' shares groundbreaking insights on behavior change. He challenges traditional ideas about habit formation, emphasizing the power of tiny, incremental changes. Fogg reveals how prompts can shape our habits and discusses the importance of celebrating small wins to foster lasting transformation. His research advocates for flexible approaches to personal goals, focusing on internal victories rather than perfectionism. Discover how tiny habits can lead to significant life improvements!

Explore insights from top experts B.J. Fogg, Dr. Robert Cialdini, and Chris Voss on behavior, influence, and negotiation. Learn about winning negotiations, creating lasting change, ethical influence, boosting conversion rates, navigating tough situations, and discerning truth in a world of uncertainty.