Wisdom From The Top with Guy Raz Small Habits, Huge Rewards: B.J. Fogg
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Jan 1, 2025 
B.J. Fogg, the founder of Stanford’s Behavior Design Lab and author of 'Tiny Habits,' shares groundbreaking insights on behavior change. He challenges traditional ideas about habit formation, emphasizing the power of tiny, incremental changes. Fogg reveals how prompts can shape our habits and discusses the importance of celebrating small wins to foster lasting transformation. His research advocates for flexible approaches to personal goals, focusing on internal victories rather than perfectionism. Discover how tiny habits can lead to significant life improvements!
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Early Habit Formation
- BJ Fogg grew up in a Mormon household with ingrained habits like scripture study and emergency preparedness.
- He used a rock under his pillow to remind himself to pray, illustrating the power of prompts.
Fogg Behavior Model
- BJ Fogg developed the Fogg Behavior Model, which states that behavior occurs when motivation, ability, and a prompt converge.
- Habits, a subset of behavior, also follow this model.
Tiny Habits Method
- Make habits tiny and easy to reduce the ability barrier.
- Use existing routines as prompts to trigger new habits.
