
 Business of Story
 Business of Story #346: The ABT's of Branding: How to Romance Your Customer with Your Story
 Feb 14, 2022 
 Chapters 
 Transcript 
 Episode notes 
 1  2  3  4  5  6  7  8  9  10  11  12  13  14  15  16  17  18  19  20 
 Introduction 
 00:00 • 1min 
 The Business a Story - The Five Primal Elements of a Short Story for Big Impact 
 01:24 • 2min 
 Brand Story Telling - The a B T 
 03:36 • 3min 
 The Three Biggest Mistakes People Make 
 06:37 • 1min 
 Are You Not Selling? 
 08:06 • 2min 
 The a B Ts of Branding 
 09:41 • 2min 
 The Gettysburg Address Is a Perfect Annd Button 
 11:13 • 2min 
 Set Up Problem Resolution 
 13:05 • 2min 
 The and Button Is the Best Starting Point for Your Business Story Telling 
 14:36 • 2min 
 Pre Auto Parts - Your Vehicle to Financial Freedom 
 16:35 • 2min 
 The Business of Story 
 18:08 • 2min 
 How to Write Out Your Brand Story 
 20:29 • 2min 
 The Narrative Jim for Business 
 22:12 • 2min 
 What Is Non Narrative? 
 23:46 • 3min 
 The a B Ts of Leadership 
 26:31 • 2min 
 A Short Story Can Have a Big Impact 
 28:45 • 2min 
 Brand Witchery - How to Wield the Story Cycle System to Craft Your Brand Story 
 30:23 • 2min 
 The Power of Your Personal Brand Story 
 32:07 • 3min 
 Branding on Line - How to Bring Clarity and Energy to Your Personal Brand Story 
 34:40 • 3min 
 The Most Potent Story You'll Ever Tell Is the Story You Tell Yourself 
 37:45 • 2min 
