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#346: The ABT’s of Branding: How to Romance Your Customer with Your Story

Business of Story

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The Power of Your Personal Brand Story

Jenifer rusoe was looking for a full time job to spend more time with her two young boys. She had spent 15 years as an international marketing communications executive for rio tinto mining. Her personal brand story now connects her to her authentic offering as the kinectic communicator, and it has helped connect her with the right kinds of job opportunities.

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