#346: The ABT’s of Branding: How to Romance Your Customer with Your Story
Business of Story
00:00
How to Write Out Your Brand Story
i'm walking you through how to do this. Place your customer at the center of your a b t. Do not start with the problem. Your brand story is about what you make happen in their life. Here's why you are here for them and do it better than anybody else, so that they can get what they want on their journey. And as you if you're a long time listener, you've heard me say this all the time, help people get what we want out of life.
Transcript
Play full episode
