#346: The ABT’s of Branding: How to Romance Your Customer with Your Story
Business of Story
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Introduction
The business of story is presented by Joh, John and Martha. The a b t embraces the three sources of story: agreement, mas, followed by contradiction and consequence. When you use it well, martia, you'll become irresistible to your customers. It's our new a b t of branding on lyne course.
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