#346: The ABT’s of Branding: How to Romance Your Customer with Your Story
Business of Story
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The Narrative Jim for Business
i have spent over 300 hours working teaching the a b t to scientist on how to communicate during covid. I and all these years that i've known him, have translated the a bt over to the business world. H r, it's like i said, the entry drug, the gateway drug to better business. It all starts right there. Well, we've got a third and now a fourth book in the series, the narrative jim for law. And you can hear dug and i talk about it on show number three, forty one, on the business of story.
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