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#346: The ABT’s of Branding: How to Romance Your Customer with Your Story

Business of Story

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Brand Story Telling - The a B T

The a b t has helped companies grow by as much as 600%. It's like sort of story telling, three o, three O, four o, four or count of the master's programme. That statement of agreement is your butt statement and consequence is your therefore statement. Another way of thinking about it is simply set up problem resolution.

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