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#346: The ABT’s of Branding: How to Romance Your Customer with Your Story

Business of Story

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The a B Ts of Branding

i have just launched the a b ts of branding, course. You still use that same exact story structure, set up, problem resolution. Like i said, this is the gateway drug into business story telling. And by the way, it has literally been around since the first recorded story of gilgamesh. I mean, you can go back in time.

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