

Tech Talk: Strengthening Customer Engagement with User-Generated Content (UGC) - A Conversation with brkfst.io Co-Founder & CEO, Joe Yaku...
Aug 13, 2024
In this engaging discussion, Joe Yakuel, Co-Founder & CEO of brkfst.io, is joined by industry leaders Soumya Sriraman, a veteran CEO in streaming businesses, and Stephen Simonis, a strategic advisor. They delve into how brkfst.io empowers brands to create authentic user-generated content quickly. The conversation covers the challenges of shoppable video content, effective UGC strategies, and the vital role of storytelling in modern marketing. They stress the importance of leveraging diverse content across platforms to elevate customer engagement and conversion.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9
Intro
00:00 • 2min
Building Authentic Content Strategies
01:38 • 19min
Mastering Shoppable Video Content
20:50 • 8min
Leveraging User-Generated Content for Brand Engagement
28:27 • 2min
Harnessing User-Generated Content in Marketing
30:56 • 9min
Harnessing Video Content for Enhanced E-Commerce Engagement
39:32 • 2min
Maximizing User Engagement through Diverse UGC Strategies
41:28 • 2min
Becoming a Creator on brkfst.io
43:52 • 8min
Harnessing User-Generated Content in Marketing
52:04 • 5min