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Tech Talk: Strengthening Customer Engagement with User-Generated Content (UGC) - A Conversation with brkfst.io Co-Founder & CEO, Joe Yaku...

The Retail Pilot

CHAPTER

Harnessing Video Content for Enhanced E-Commerce Engagement

This chapter explores the integration of video content in e-commerce to boost user engagement and assist customers during their shopping journey. It emphasizes the value of shoppable videos and the benefits of collaborative content creation for timely and trend-relevant marketing strategies.

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