
Tech Talk: Strengthening Customer Engagement with User-Generated Content (UGC) - A Conversation with brkfst.io Co-Founder & CEO, Joe Yaku...
The Retail Pilot
Leveraging User-Generated Content for Brand Engagement
This chapter delves into effective strategies for using user-generated content in brand engagement, with a spotlight on the Beer Club's methods. It contrasts influencers and creators, advocating for partnerships with creators for cost-effective and authentic content generation.
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