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Tech Talk: Strengthening Customer Engagement with User-Generated Content (UGC) - A Conversation with brkfst.io Co-Founder & CEO, Joe Yaku...

The Retail Pilot

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Leveraging User-Generated Content for Brand Engagement

This chapter delves into effective strategies for using user-generated content in brand engagement, with a spotlight on the Beer Club's methods. It contrasts influencers and creators, advocating for partnerships with creators for cost-effective and authentic content generation.

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