8min chapter

The Retail Pilot cover image

Tech Talk: Strengthening Customer Engagement with User-Generated Content (UGC) - A Conversation with brkfst.io Co-Founder & CEO, Joe Yaku...

The Retail Pilot

CHAPTER

Mastering Shoppable Video Content

This chapter addresses the hurdles brands encounter when implementing shoppable video content, stressing the need for strategic content planning. It highlights successful examples and the importance of blending various content types, including user-generated and influencer content, to enhance customer engagement and authenticity.

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