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19min chapter
Tech Talk: Strengthening Customer Engagement with User-Generated Content (UGC) - A Conversation with brkfst.io Co-Founder & CEO, Joe Yakuel & Friends
The Retail Pilot
Building Authentic Content Strategies
This chapter explores the mission of brkfst.io in helping retailers create diverse and authentic content, particularly through video. It emphasizes the importance of a multi-layered content strategy that incorporates user-generated content and the challenges brands face in optimizing video formats for different audiences. The conversation highlights how effective content creation can enhance engagement and conversion in modern marketing, especially on social media platforms.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode