In this engaging discussion, Joe Yakuel, Co-Founder & CEO of brkfst.io, is joined by industry leaders Soumya Sriraman, a veteran CEO in streaming businesses, and Stephen Simonis, a strategic advisor. They delve into how brkfst.io empowers brands to create authentic user-generated content quickly. The conversation covers the challenges of shoppable video content, effective UGC strategies, and the vital role of storytelling in modern marketing. They stress the importance of leveraging diverse content across platforms to elevate customer engagement and conversion.
