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Tech Talk: Strengthening Customer Engagement with User-Generated Content (UGC) - A Conversation with brkfst.io Co-Founder & CEO, Joe Yaku...

The Retail Pilot

CHAPTER

Harnessing User-Generated Content in Marketing

This chapter explores the significance of user-generated content (UGC) in marketing strategies, highlighting its impact on brand authenticity and advertising effectiveness. It also discusses the integration of AI to optimize content while maintaining the genuine nature of UGC and reflects on the future of content engagement in marketing.

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