2min chapter

The Retail Pilot cover image

Tech Talk: Strengthening Customer Engagement with User-Generated Content (UGC) - A Conversation with brkfst.io Co-Founder & CEO, Joe Yakuel & Friends

The Retail Pilot

CHAPTER

Maximizing User Engagement through Diverse UGC Strategies

This chapter explores the importance of user-generated content (UGC) in platforms like TikTok and YouTube Shorts, advocating for significant investment and strategic volume in UGC efforts. It discusses the creation of flexible briefs for content creators to enhance engagement and produce diverse, impactful submissions.

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