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Tech Talk: Strengthening Customer Engagement with User-Generated Content (UGC) - A Conversation with brkfst.io Co-Founder & CEO, Joe Yaku...

The Retail Pilot

CHAPTER

Harnessing User-Generated Content in Marketing

This chapter explores the integration of user-generated content (UGC) into marketing strategies, highlighting its authenticity and effectiveness. It discusses successful campaigns, the challenges brands face, and the importance of targeting content to resonate with audiences. Additionally, the conversation covers the evolving role of storytelling in marketing and how brands can effectively leverage UGC across various platforms.

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