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9min chapter
Tech Talk: Strengthening Customer Engagement with User-Generated Content (UGC) - A Conversation with brkfst.io Co-Founder & CEO, Joe Yaku...
The Retail Pilot
Harnessing User-Generated Content in Marketing
This chapter explores the integration of user-generated content (UGC) into marketing strategies, highlighting its authenticity and effectiveness. It discusses successful campaigns, the challenges brands face, and the importance of targeting content to resonate with audiences. Additionally, the conversation covers the evolving role of storytelling in marketing and how brands can effectively leverage UGC across various platforms.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode