The Home Service Expert Podcast
Role-Playing Sales Objections: Pro Sales Tactics That Work
Nov 29, 2024
Brian Burton, General Manager of Benjamin Franklin Plumbing Phoenix, shares his extensive sales expertise alongside Logan Altland, the top salesman at Mister Sparky. They dive into the power of relational selling, revealing how genuine connections boost sales. Discussion also includes overcoming job loss and its impact on sales strategies and personal development. They emphasize structured communication and tackle cost objections by highlighting the importance of quality and service. Their practical role-playing scenarios make for engaging, actionable advice!
01:08:07
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Quick takeaways
- Providing upfront pricing fosters customer trust through transparency about services, costs, warranties, and technician qualifications, enhancing accountability.
- Building strong relationships with clients, as exemplified by Logan Altland, emphasizes understanding customer needs and promotes loyalty alongside sales success.
Deep dives
Transparent Pricing and Accountability
Providing an upfront price is essential for ensuring customers understand what they are paying for. This approach includes not only the price of materials and labor but also warranties, a commitment to service, and safety checks like background checks for technicians. Such transparency fosters customer trust, as clients know they will receive quality service when they allow technicians into their homes. This model emphasizes the company's dedication to accountability, including the availability of management for customer concerns.
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