Brian Burton, General Manager of Benjamin Franklin Plumbing Phoenix, shares his extensive sales expertise alongside Logan Altland, the top salesman at Mister Sparky. They dive into the power of relational selling, revealing how genuine connections boost sales. Discussion also includes overcoming job loss and its impact on sales strategies and personal development. They emphasize structured communication and tackle cost objections by highlighting the importance of quality and service. Their practical role-playing scenarios make for engaging, actionable advice!

Brian Burton, VP of Sales at One Hour Heating and Air Conditioning, shares his expertise in sales strategies and training. The conversation dives into the power of role-playing to boost confidence and reduce anxiety in sales. Burton discusses the transformative journeys in the home services industry, advocating for a mindset shift to enhance personal and team success. He highlights the importance of accountability, empathy in sales interactions, and fostering a supportive culture within organizations to achieve better outcomes.