The Product Marketing Experts

GTM Process with Andrew Forbes, Director Product Marketing at Zendesk

6 snips
Oct 6, 2021
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1
Introduction
00:00 • 2min
2
How Did You Become a PMM?
01:40 • 2min
3
Product Marketing Career Growth
03:39 • 3min
4
Zendesk Product Marketing - I Love That Specialization
06:20 • 2min
5
Zendesk Product Marketing - What's the Core of Product Marketing?
08:30 • 3min
6
Zendesk Product Marketing - What Kind of Research Do You Do?
11:49 • 2min
7
The Importance of Research in Product Marketing
13:47 • 2min
8
How Do You Prioritize Product Launches When So Much Is Happening All at Once?
15:32 • 2min
9
Product Marketing - I Love the Quarterly Release Structure
17:52 • 3min
10
Zendesk Product Marketing
21:16 • 3min
11
Zendesk Sales
24:35 • 3min
12
Zendes
27:25 • 5min
13
Product Marketing
32:12 • 2min
14
What Do You Think of the Sherbert Ama's?
34:04 • 3min