GTM Process with Andrew Forbes, Director Product Marketing at Zendesk
The Product Marketing Experts
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What Do You Think of the Sherbert Ama's?
Zendesk COO Jeffrey Buesseler says the best place to learn is from folks who have experienced things. He recommends a book called Influence, which explains psychology behind people's decisions. The copywriters handbook and Sherbert ama's are also great sources of information for product marketers," he adds.
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