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GTM Process with Andrew Forbes, Director Product Marketing at Zendesk

The Product Marketing Experts

00:00

How Did You Become a PMM?

Andrew, can you tell us a little bit about how you became a PMM? I think everybody's path is a little bit different into becoming a PMM. My career, it didn't start within product marketing. I actually started within sales. And then the stars kind of aligned from there and a job opportunity opened at Zendesk.

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