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GTM Process with Andrew Forbes, Director Product Marketing at Zendesk

The Product Marketing Experts

00:00

Product Marketing

I think there's an incredible amount of go to market lessons in there for everyone listening. I have definitely had just more launches than I care to remember that have been pulled at the 11th hour. And while it can be frustrating, it's also a lesson in adaptability and humility... But no, that's an amazing story. So thank you for sharing Andrew.

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