The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

20 Sales: How To Structure The Interview Process for All Sales Reps, The Must-Ask Questions When Identifying Potential Sales Talent & The 3 Biggest Mistakes Founders Make When Hiring Their First Reps with Lauren Schwartz, VP of Enterprise Sales @ Fivetran

Oct 19, 2022
Lauren Schwartz, VP of Enterprise Sales at Fivetran, has a rich history in scaling sales from her time at Google and Segment. She shares her journey from being rejected as an eighth grader to becoming a top sales leader. The conversation dives into the importance of a structured interview process for hiring sales reps, revealing common mistakes founders make. Lauren emphasizes the role of resilience in sales and discusses the value of a sales playbook and understanding customer pain points, crucial for startup growth.
48:25

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