The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20 Sales: How To Structure The Interview Process for All Sales Reps, The Must-Ask Questions When Identifying Potential Sales Talent & The 3 Biggest Mistakes Founders Make When Hiring Their First Reps with Lauren Schwartz, VP of Enterprise Sales @ Fivetran

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

CHAPTER

Navigating Sales Playbooks and Growth Strategies for Startups

This chapter delves into the importance of a sales playbook for early-stage startups, focusing on market research and customer feedback. It also discusses the crucial roles of early sales hires and the learning curve for founders, as well as the choice between product-led and enterprise-driven growth strategies.

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