Join Murray Robinson and Shane Gibson as they chat with Ryan Lysne a product director at Amazon in charge of the Amazon app, the content creator economy and worldwide events. We ask whether Amazon is agile and discuss the structure of Amazon product teams. Then we talk about the 10 step product management cycle that Amazon product teams use. We talk about how they discover what customers want. How they pitch for funding, the technical development process and their focus on experimentation and analyzing customer behavior. We talk about data as a product, what it takes to make this process a success and the danger of turning it into a new bureaucracy.
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