Join Murray Robinson and Shane Gibson as they chat with Ryan Lysne a product director at Amazon in charge of the Amazon app, the content creator economy and worldwide events. We ask whether Amazon is agile and discuss the structure of Amazon product teams. Then we talk about the 10 step product management cycle that Amazon product teams use. We talk about how they discover what customers want. How they pitch for funding, the technical development process and their focus on experimentation and analyzing customer behavior. We talk about data as a product, what it takes to make this process a success and the danger of turning it into a new bureaucracy. Listen to the podcast on your favourite podcast app: | Spotify | Apple Podcasts | Google Podcasts | iHeart Radio | PlayerFM | Amazon Music | Listen Notes | TuneIn | Audible | Podchaser |  Connect with Ryan on LinkedIn or on Medium Contact Murray via email or Shane on LinkedIn shagility. You can read the podcast transcript at: https://agiledata.io/podcast/no-nonsense-agile-podcast/amazons-product-development-process-with-ryan-lysne/#read The No Nonsense Agile Podcast is sponsored by: Simply Magical Data