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#0083 - Ryan Lysne - Amazons product development process

No Nonsense Leadership

CHAPTER

How to Write a PR FAQ for Your Product

The PR will be one page, the FAQs will be anywhere from four to six pages. The third type is when we're pitching new products. Our teams will do a short tank like process where you'll have a one-pager that describes the product at a high level and what customer problem you're trying to solve. And it'll also include anything controversial in nature so that we can have those debates. Before you write a line of code, you need to understand what are you building?

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