How to Build a Moat Strategy That Wins w/ Stevie Case (CRO, Vanta)

If you're an entrepreneur that has experienced ankle biters, congrats! You've made it to the next phase. How do you combat it? Stevie shares her story on how she's mitigated ankle biters at Vanta.

Host Mark Roberge is joined by Stevie Case (CRO, Vanta) to discuss how she’s tackled ankle biters and evolved Vanta’s sales motion. In this episode learn more about:

• How to outsmart your competitors
• How to put your brand through a moat test
• Leaning into your competitive advantage
• Unraveling the “give, get” technique
• How Vanta uses the MEDDPICC method

The Science of Scaling is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network in collaboration with HubSpot For Startups // Produced by Matthew Brown.